A recent study by Harvard Business Review has endorsed what we at Oracle have known for a long time, that Innovation is as much a science as it is an art and data is at the heart of successful Innovation. This data (ideas) tend to be similar to a sales/marketing pipeline. 

The number and the quality of ideas are directly proportional to the business success of an organisation. However, managing these ideas and enriching them to develop into real innovations (business, product, process, service) is what separates the leaders from the laggards.

Today's' C-suite executives must not only focus on the idea generation but also the effective management of those ideas. A formal innovation management platform would help organisations achieve the most effective use of the four variables listed in the article - Scale, Frequency, Engagement & Diversity.