Retailers should start their investment plans with back-office technology and recruitment, rather than prioritising front-end functions.

In a fast-moving industry such as retail, traders must move quicker than ever in order to keep up with changing demands.

While many focus on front-end investments to improve experience and impress the consumer, what they also need to consider is how important the back-office is in delivering that, because a good front-end cannot function without strong support from behind the scenes.