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Antony Welfare, Innovation Strategy Director, Oracle

Antony Welfare

Innovation Strategy Director at Oracle

London, United Kingdom

About Me

A Retail and Digital Finance professional with over 10 years physical retailing experience, combined with a further 10 years ecommerce and digital expertise, running .com businesses and driving online business units.

After a lifetime learning about customers in physical retailers, in 2004 I joined Dixons group looking after the "direct" (ecommerce) channel, where we took the business from £90m in 2004 to £140m in 2006. I progressed through the Dixons Finance teams and set up the group shared service centre in the Czech Republic, which I grew to 200 FTE, supporting finance and customer support for the European business. I then become Commercial Finance Director, before leaving to set up a fabric technology ecommerce business.

I have built and sold one online business, worked with 2 family owned fashion brands and managed his online TV shopping channel. I have two ecommerce related technology investments and I am actively engaged in all things digital and helping businesses through their Digital Transformation journey - IoT, AI, AR/VR and Blockchain.  

I invested in Bitcoin and Ethereum in early 2016 and have followed the progress of all Cryptocurrency. I have taken part in three ICO's so far, with many under review. I believe that Blockchain and cryptocurrency will fundamentally change the world we live and interact in - I am looking forward to driving myself, and my teams, into this exciting new world.

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