Retail is both Online and Offline....and Online is still winning - see Boohoo results below, whereas Offline is losing -see House of Fraser, New Look, Debenhams etc....
Omni channel is where the pure offline retailers need to learn from the pure online retailers.
Omnichannel is THE best retail option in the digital world BUT it must be implemented fully.
The core Boohoo business reported sales of £97.2m, up 12% year on year. At Pretty Little Thing, sales rose 158% to £79.2m, while at Nasty Gal they were up 149% to £7.2m. Across the group, gross margin was up 100bps to 55.2%. Boohoo joint chief executives Mahmud Kamani and Carol Kane said: “Our multibrand strategy is delivering above-market rates of growth globally. Significant market share gains have been achieved in all of our key focus markets, with our compelling combination of the latest fashion at incredible prices, backed by great customer service resonating strongly with our customers. “Our infrastructure continues to see record levels of investment as we invest ahead of our growth curve and develop a distribution network capable of supporting £3bn of net sales globally.